Chapter 1

U.S. Beer Industry

Beer Advertising

Beer advertisers spent over $700 million in 1997 promoting their brands in major media channels. While significant, the 1997 expenditures pale when compared to the record $900 million spent in 1988. As might be expected, the Big Three accounted for most of the expenditures, with Anheuser-Busch leading the pack, followed by Miller and Coors. The Big Three spend most of their advertising dollars on premium and light beers.

Click on the following topics for more information on the U.S. Beer Market.

Related Topics on the U.S. Beer Industry

• Introduction to the U.S. Beer Industry
• Beer Industry Profile
• Beer Sales
• Beer Categories
• Beer Advertsing
• Beer Distribution
• Government Regulation of the Beer Brewing Industry
• Demographics of Beer Consumption
• References