Chapter 1

U.S. Beer Industry

Beer Consumption Demographics

Beer consumption is overwhelmingly male-dominated, with men accounting for more than 80% of the volume consumed. A large number of these beer drinkers are white and favor domestic light beer, followed by domestic draft beer. African American drinkers make up about 10% of the beer market overall, and they are the biggest consumers of malt liquors, followed by ice beer. Of all the beer types, light beer has the strongest following among women consumers. Women beer drinkers are more attracted to specialty microbrewed beers than they are to the big brands, possibly because of their greater variety. The appeal of craft-brewed beer is stronger among white beer drinkers than among African Americans.

Click on the following topics for more information on the U.S. Beer Market.

Related Topics on the U.S. Beer Industry

• Introduction to the U.S. Beer Industry
• Beer Industry Profile
• Beer Sales
• Beer Categories
• Beer Advertsing
• Beer Distribution
• Government Regulation of the Beer Brewing Industry
• Demographics of Beer Consumption
• References