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U.S. Beer Industry
References
1. Backus, Richard. "The Robert Weinberg Interview." The New Brewer 14 (2), 1997.
2. Barsby, Steve L. and Associates. Beer Wholesalers: Their Role and Economic Performance, 3rd ed. Alexandria, Virginia: National Beer Wholesalers Association, 1999.
3. Charlier, Marj. "Specialty Beers’ Success Prompts Big Brewers To Try Out the Niche." The Wall Street Journal January 5, 1994.
4. Demetrakakes, Pan, ed. "Geeting Crafty." Food Processing 58 (2), 1997.
5. Edgar, David. "1996 in Review." The New Brewer 14 (3), 1997.
6. Elzinga, K. G. The Beer Industry, The Structure of American Industry. ed. W. Adams MacMillan: New York, New York, 1990.
7. Finnegan, T., ed. Modern Brewery Age Blue Book. Modern Brewery Age Publishing: Stamford, Connecticut, 1997.
8. Fried, Eunice. "Has Beer Gone Upscale." Black Enterprise 26 (11), 1996.
9. Harney, Amy K. Malt Beverages. Washington, D.C.: Office of Industries, United States International Trade Commission, USITC Publication 2865, 1995.
10. Impact Databank Review and Forecast. 1997 Edition – The U.S. Beer Market. New York, New York: M. Shanken Communications, Inc., 1997.
11. Katz, P. C. "Brewing Industry in the United States." Brewers Almanac, The Beer Institute, Washington, D. C., 1991.
12. Khermouch, Gerry. "This Year’s Model." Brandweek 36 (29), 1995.
13. Khermouch, Gerry. "Micros Scramble Amid A-B Purge." Brandweek 37 (19), 1996.
14. Khermouch, Gerry. "Even as A-B Backs Off, Small Brews Still Face Distribution Bottleneck." Brandweek 37 (38), 1996.
15. Khermouch, Gerry. "Shakeout Looming, Craft Brewers Grapple with Marketing." Brandweek 38 (13), 1997.
16. Lee, Byunglak, and Victor J. Tremblay. "Advertising and the U.S. Market Demand for Beer." Applied Economics 24 (January), 1992.
17. Levitt, Craig. "Another Round." Discount Merchandiser 37 (3), 1997.
18. MBA Statistical Study. "Imported Beer Focus." Modern Brewery Age 48 (28), 1997.
19. Maxim, Lenderman. "Mind Games." Beverage World 115 (1623), 1996.
20. McDowell, Bill. "New A-B Specialty Beer Targets Northern Calif." Advertising Age 67 (46), 1996.
21. Melcher, Richard A. "From the Microbrewers Who Bought You Bud, Coors..." Business Week (3421), 1995.
22. Palmer, Jay. "Brewing Storm." Barron’s 76 (44), 1996.
23. Prince, Greg W. "Little Giants." Beverage World 113 (1581), 1994.
24. Prince, Greg W. "This Seat is Taken." Beverage World 115 (1610), 1996.
25. Reid, Peter V. K., ed. "Year in Review: 1996." Modern Brewery Age 48 (11), 1997.
26. Reid, Peter V. K. "The Great and Powerful Bob." Modern Brewery Age 48 (11), 1997.
27. Sass, Tim R., Ph.D. and David S. Saurman, Ph.D. Brand Equity Created by Beer Wholesales through Local Promotional Activities. Alexandria, Virginia: National Beer Wholesalers Association, 1998.
28. Sherer, Michael. "High-Flying Imports." Beverage and Food Dynamics 107 (2), 1996.
29. Sherer, Michael. "Lights Still Shine." Beverage and Food Dynamics 107 (6), 1996.
30. Staff Report of the Federal Trade Commission Bureau of Economics. The Brewing Industry. (December) 1978.
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