U.S. Beer Industry

Beer Advertising

Beer brewers spent about $975 million in 2007 on advertising promoting their brands in major media channels. Not surprisingly, the Big Three accounted for most of the expenditures, with Anheuser-Busch leading the pack at $378 million, followed by SAB-Miller at $175 million and Molson Coors Brewing Co. at $151 million. The Big Three spend most of their advertising dollars on premium and light beers.

Click on the following topics for more information on the U.S. Beer Industry.

Related Topics on the U.S. Beer Industry

• Introduction to the U.S. Beer Industry
• History of U.S. Beer Industry
• Beer Industry Concentration
• Classification of Brewers
• Beer Sales Domestic and Imported
• Beer Segments
• Beer Advertising
• Beer Distribution
• Demographics of Beer Consumption
• References