Chapter 1

U.S. Beer Industry

References

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3. Charlier, Marj. 1994. "Specialty Beers' Success Prompts Big Brewers To Try Out the Niche." The Wall Street Journal January 5.
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7. Finnegan, T., ed. 1997. Modern Brewery Age Blue Book. Modern Brewery Age Publishing: Stamford, Connecticut.
8. Fried, Eunice. 1996. "Has Beer Gone Upscale." Black Enterprise 26 (11).
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11. Jones, Lester. 2008. Personal Communication. Washington, D.C., Beer Institute.
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13. Khermouch, Gerry. 1995. "This Year's Model." Brandweek 36 (29).
14. Khermouch, Gerry. 1996. "Micros Scramble Amid A-B Purge." Brandweek 37 (19).
15. Khermouch, Gerry. 1996. "Even as A-B Backs Off, Small Brews Still Face Distribution Bottleneck." Brandweek 37 (38).
16. Khermouch, Gerry. 1997. "Shakeout Looming, Craft Brewers Grapple with Marketing." Brandweek 38 (13).
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18. Levitt, Craig. 1997. "Another Round." Discount Merchandiser 37 (3).
19. MBA Statistical Study. 1997. "Imported Beer Focus." Modern Brewery Age 48 (28).
20. Maxim, Lenderman. 1996. "Mind Games." Beverage World 115 (1623).
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27. Reid, Peter V.K. 1997. "The Great and Powerful Bob." Modern Brewery Age 48 (11).
28. Sass, Tim R. and David S. Saurman. 1998. Brand Equity Created by Beer Wholesales through Local Promotional Activities. Alexandria, Virginia: National Beer Wholesalers Association.
29. Shepard, Eric. 2008. Personal Communication. West Nyack, New York., Beer Marketer's Insights.
30. Sherer, Michael. 1996. "High-Flying Imports." Beverage and Food Dynamics 107 (2).
31. Sherer, Michael. 1996. "Lights Still Shine." Beverage and Food Dynamics 107 (6).
32. Staff Report of the Federal Trade Commission Bureau of Economics. 1978. The Brewing Industry. (December).
33. Tremblay, Victor J. and Carol Horton Tremblay. 2005. The U.S. Beer Industry: Data and Economic Analysis. Cambridge, Massachusetts: The MIT Press.
34. Weinberg, Robert S. 1999. "Watching the Market." Modern Brewery Age 48 (11).

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